Content is Most Powerful When it Does This

Consultant, consistency matters in content marketing but it’s useless without this other thing. πŸ‘‡

What you need before you create a weekly or monthly content plan is this:

A strategic narrative.

A compelling strategic narrative is the backbone of your content marketing plan. It is a story designed to provoke the reader into thinking about their situation or challenge differently.

To build a winning strategic narrative that provokes the reader into thinking about their problem differently, your content should touch on the following:

πŸ‘‰ Their present pains (not past or future pains, but pains in the here and now)
πŸ‘‰ Their desired outcomes or gains
πŸ‘‰ What stops them from achieving their desired outcomes.
πŸ‘‰ Options available to them that they don’t like.
πŸ‘‰ What they’re fed up with that your solution gives them a way out of.
πŸ‘‰ What’s the new way of doing things and why it works.
πŸ‘‰ The future pain they will experience if they do nothing.
πŸ‘‰ Opportunities they will lose out on if they do nothing.
πŸ‘‰ Case studies, testimonials and stories of others who have gone from pain to gain.

Most people are not ready to buy right now. They are in different stages of their buying journeys. A compelling strategic narrative helps prepare future buyers to choose you when they’re ready to pull the trigger.

I have a detailed training on the topic and you can have it if you want it. Let me know below and I’ll send it πŸ‘‡


Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.

Image credit:Β openai Dall-e