Why Your Messaging Stops Working When the Market Turns
Most consultants use the same messaging regardless of what’s happening in the market. That’s a costly mistake. Your buyers don’t think the same way when
Most consultants use the same messaging regardless of what’s happening in the market. That’s a costly mistake. Your buyers don’t think the same way when
Every time I check my phone, it feels like the world has shifted again. Another major conflict. The Strait of Hormuz is closed to tankers.
Beware of lead gen vendors promising 10–15 appointments a week. This is usually what it means in practice. AI-driven mass email.Tens of thousands of messages.Zero
No matter how much AI evolves or how many tools come along, certain fundamentals in consulting remain timeless. These are the core competencies of consulting,
How do you know if your content is being read by your ideal clients? Especially on LinkedIn, and especially if you have a niche audience.
I learned something about myself over the past couple of months. Maybe it will help you reflect, too. I hosted a four day summit last
There’s still time to finish 2025 strong – if you move now. Companies are sitting on unspent budget they have to allocate before December 31.
Consultant, your prospects are searching your name right now – does what they find earn their trust or raise an eyebrow? In this short video
Almost every consulting founder I speak with agrees with me on this. But hardly anyone actually does it. Everyone says they want to build a
There’s a lot of debate around how much you should share in your content. Some say, “Give away the What, but never the How.” After