Why Your Messaging Stops Working When the Market Turns
Most consultants use the same messaging regardless of what’s happening in the market. That’s a costly mistake. Your buyers don’t think the same way when
Most consultants use the same messaging regardless of what’s happening in the market. That’s a costly mistake. Your buyers don’t think the same way when
Consultants with half your experience are charging twice your fees. Here’s a BIG reason why. It’s not their network. It’s not their confidence. It’s not
Most consultants say:“I just need to find more clients.”In my experience, that is rarely the real problem. The real problem is this: They are talking
Most consultants are invisible and do not even realize it. They have no idea how buyers judge them. Consultants often obsess over credentials, frameworks, toolkits,
A few months ago, I met an executive who hires consultants, and here is what he said to me. “I meet a lot of consultants…
Everyone in consulting is talking about AI right now. But there’s something far more important you should focus on: How you frame your services. Most consultants
Why I don’t rush to create new services when revenue dips. When consultants see a dip in revenue, the knee-jerk reaction is often to change
There are two types of consultants. Implementors and Transformation Partners. Here’s the difference: Implementers go from project to project. They execute tasks that others have
Here’s what the US govt said in a letter to consulting firms including Accenture, Booz Allen and Deloitte: In a letter to the ten highest-paid
Tariffs looming. Geopolitical tensions rising. Budgets tightening. If you’re selling consulting services in April 2025, you’re facing a market in survival mode. When markets are