Consultant, do you feel like you’re speaking to the wrong target market?
There’s nothing more frustrating than putting in all the hard work, only to discover that your market just isn’t interested in what you offer. You hear things like, “Let’s circle back in six months,” “We don’t have a budget for consulting,” or, worst of all, you get completely ghosted.
The truth is, you want to target market segments that find your offer irresistible and are eager to buy as quickly as possible. While we can’t control exactly when buyers will pull the trigger, we can definitely use the right information, processes, and frameworks to make better-informed decisions about which market segments are most likely to buy your consulting services.
Here’s a quick framework to apply when evaluating any market you wish to target:
✅ The market must have a major pain right now.
✅ You’ve gotten results for them fast.
✅ There’s evidence the market has a consulting budget.
✅ It has known buying triggers.
✅ It has shorter sales cycles.
If you have multiple markets in mind and want to figure out which one is the right fit for you, apply these criteria.
🖥 🔥 I recently put together a 60-minute masterclass where I dive deep into this topic, using three sets of examples with three different markets, specifically for consultants.
If you want to better understand how to identify profitable segments that buy consulting fast, check it out on LinkedIn: click here.
Image credit: Bill Whitehead, distributed by Creators.com
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