Most consultants are leaking revenue from their unused intellectual property – and they don’t even realize it. Here’s how:
Every engagement leaves behind assets.
👉 A framework
👉 A workshop outline
👉 A new concept or insight
But instead of turning these into reusable products, most consultants bury them in a folder and move on. That’s a silent revenue leak.
One way to plug this is to productize your IP. Your intellectual property isn’t just theory — it can be repackaged into:
– Repeatable workshops
– Diagnostic tools and assessments
– Signature frameworks that can create curiosity and act as a differentiator
You don’t need AI, but if you decide to use it, you can explore new ways to repurpose ideas and accelerate how quickly you bring them to market.
One of our clients created a Market Sizing GPT from a framework that was collecting dust. The GPT is now used in client workshops and supports multiple use cases:
– New market entry
– Expansion into adjacent markets
– Prioritizing sales territories
– Evaluating M&A opportunities
Thinking creatively about your one-off frameworks, tools and IP and finding ways to reuse them can turn into a powerful differentiator and a recurring revenue driver.
Most consultants think their biggest leak is underpricing or scope creep.
But from what I see repeatedly, it’s the unused IP that never gets productized and repeated.
💡 If you’d like to see the Market Sizing GPT in action, attend the Future of Consulting Summit (Nov 3–6 on Zoom).
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
