An Intriguing Approach to Profit Maximization

Consultant, would you consider using this approach to pricing?

I came across Chris Croft’s method and ran some numbers over the weekend for my own offering.

Here’s the gist: he says “you want to be charging a price that 50% of your customers cannot afford and will not pay”. That’s the path to profit maximization.

Check out the examples to see how it works.

I’ve talked about pricing in a few posts over the past couple of weeks, so this intrigued me.

Many consultants view pricing services in many different ways. Would you consider Chris’ method, especially if you offer fixed-scope solutions such as training, executive coaching programs, etc.? 🤔

Check the link below:

Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.

Image credit: Rudzhan Nagiev