Why Buyers Judge Your Story Before Your Expertise
Most consultants are invisible and do not even realize it. They have no idea how buyers judge them. Consultants often obsess over credentials, frameworks, toolkits,
Most consultants are invisible and do not even realize it. They have no idea how buyers judge them. Consultants often obsess over credentials, frameworks, toolkits,
A few months ago, I met an executive who hires consultants, and here is what he said to me. “I meet a lot of consultants…
Everyone in consulting is talking about AI right now. But there’s something far more important you should focus on: How you frame your services. Most consultants
Why I don’t rush to create new services when revenue dips. When consultants see a dip in revenue, the knee-jerk reaction is often to change
There are two types of consultants. Implementors and Transformation Partners. Here’s the difference: Implementers go from project to project. They execute tasks that others have
Here’s what the US govt said in a letter to consulting firms including Accenture, Booz Allen and Deloitte: In a letter to the ten highest-paid
Tariffs looming. Geopolitical tensions rising. Budgets tightening. If you’re selling consulting services in April 2025, you’re facing a market in survival mode. When markets are
Most consultants focus on selling their expertise. The best ones? They ask the right questions. One simple question can shift how your clients see you
💪 How to build a consulting brand so unforgettable people will think you cheated In the spirit of positioning and messaging (our theme for February!),
Most consultants are unique in their skills, but their messaging? It sounds like everyone else’s. Generic phrases like ‘15 years of Six Sigma experience’ won’t