Client Don’t Buy Services – They Buy ____
Why do some consultants struggle to land (and keep) high-value clients? Because they sell services instead of outcomes. Clients don’t pay top dollar for a
Why do some consultants struggle to land (and keep) high-value clients? Because they sell services instead of outcomes. Clients don’t pay top dollar for a
Trump’s tariffs are shaking up the economy – but what does it mean for consultants? The economic turbulence we’re seeing today isn’t unusual. In fact,
Tariffs looming. Geopolitical tensions rising. Budgets tightening. If you’re selling consulting services in April 2025, you’re facing a market in survival mode. When markets are
Most consultants focus on selling their expertise. The best ones? They ask the right questions. One simple question can shift how your clients see you
💪 How to build a consulting brand so unforgettable people will think you cheated In the spirit of positioning and messaging (our theme for February!),
Most consultants are unique in their skills, but their messaging? It sounds like everyone else’s. Generic phrases like ‘15 years of Six Sigma experience’ won’t
Why some consultants crush it in narrow niches while others don’t 👇 Some consultants absolutely dominate their niche, while others can’t seem to make it
Struggling to choose the right target market for your consulting business? Here’s what you should know: Are you tempted to pursue Fortune 500 companies? Or
⭐ Reminder for Consulting Founders This may not apply to everyone, but it’s worth considering: 🌟 Build a Vertical Market Position What if you focused
What’s more important for consulting business founders – technical expertise or sales skills? Your technical ability allows you to deliver better projects, achieve great results,