Day 2: Consultant, Do You Suffer From A.G.S.S.?

Many new consultants suffer from what I call Acute Grocery Store Syndrome (A.G.S.S)

They list 10 different services they can perform for clients.

From marketing to analytics to strategy to what not.They feel it’s important to spoil their prospects for choice and in the process, completely confuse them.

Now, I don’t blame these consultants for doing so because they simply haven’t been exposed to how consulting is purchased.

Serious consulting buyers do not walk around with a shopping cart saying, “Hmmm…I’m in the mood to purchase consulting today, so let’s add some HR, SEO and maybe operations…”

That’s not how it works.

Serious consulting buyers have urgent and costly problems and are looking for the best consultant to solve those problems.

So the onus is on us to understand what those urgent and costly problems are so we can build an offer around them.

In my previous post, I mentioned that over the next few posts I’m going to help you fix your messaging, but building your offer precedes messaging.

So if your offer needs reworking, click on IrresistibleOffer to find my short, 5-part video series on how to do so.

Then check back here to fix your messaging.

Follow NailYourConsultingMessage to read all posts in the series.

Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.

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