💪 How to build a consulting brand so unforgettable people will think you cheated
In the spirit of positioning and messaging (our theme for February!), I dug out my interview with the Godfather of Branding, David Brier. I interviewed him with 16 others for one of my events and asked him everything I could about how consultants and consulting firms can stand out, shine and win BIG.
Here are a few quotes from the chat:
🧨 “In consulting, differentiation isn’t about having more experience, more certifications, or a bigger team. It’s about positioning yourself in a way that makes your clients think, ‘I’d be crazy to work with anyone else.’
🧨 “Different is better than better. Too many companies try to win by saying ‘we’re better’ – we have better service, better experience, better quality. But better is subjective. What truly wins is being different in a way that matters to your audience. Different stands out. Better gets lost in the noise.”
🧨 “Being a consultant means solving problems. But if your brand sounds like every other consultant in your space, you’ve already become part of the problem – just another voice in the noise instead of the signal your clients need.”
Want to listen to the whole interview? It’s around 53 mins and a true gem – I guarantee you’ll learn a TON.
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
