How to create demand for your consulting services, Part 3

βœ‚οΈ Consultant, what can you do to cut through the noise and drive demand for your services?

To attract serious buyers you need to paint a picture about what is possible to achieve when they do things you recommend.

Laying out specific outcomes or gains that are meaningful to your buyer can cut through the noise and make them sit up and take notice.

Here’s a framework you can use to structure the outcomes of your solution.

Think about outcomes in terms of what your buyers can Win, Retrieve, Escape or Stop. whichever makes sense in the context of your solution.

What can they win? For example, more sales, more customers, more share of wallet, high-quality talent.

What can they retrieve? Lost reputation, lost customers.

What can they escape? fines and penalties, high tax bills.

What can they stop? high employee turnover, customer churn.

🎯 🎯 The more specific you can get, the more your outcomes will resonate. Use this framework to extract the right outcomes that matter for your audience and drive demand for your business.

πŸ‘‰πŸ‘‰ Master this framework and more to drive demand for your services.

Join us on Zoom for Consulting Demand Acceleration Bootcamp on Dec 2, 3 & 4. Details here (use code π—™π—”π—¦π—§πŸ±πŸ¬ for $50 off until Nov 20):Β


Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.