Selling consulting during perceived “good times” vs “bad times”. Read this and watch the video👇
I say “perceived” because for small consulting businesses, there’s enough real opportunities out there to sell consulting no matter the state of the economy.
Most independent consultants or small firms selling to organizations don’t need a huge volume of clients. A handful of ideal clients would do.
But still, perception is real while buying high-value products and services, especially in mid-to-large organisations. Consulting buyers tend to be cautious when markets are vulnerable.
To increase the likelihood of success when selling consulting, we must control what we can control. One of these is our messaging. Attuning our messaging to the mood of buyers can help you increase sales, shorten sales cycles and bring cash into your business faster.
Here’s how you do that 👇
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: freepik
