This is a masterclass on strategic focus. Every consultant, advisor and other service professional can learn from this.
Whoop is a wearable, screen-free health tracker. The company is valued at over $3.5 billion.
Listen to its founder Will Ahmed’s response when asked why the product is screen-free.
In the tech product world, adding feature after feature is a common yet often flawed strategy for growth.
In the service business, this is even more prevalent. Adding more services is as simple as updating your services list. But this can lead to losing your identity, and potential customers might get confused about whether you’re the right fit. A confused prospect doesn’t buy.
Watch this video to learn why Whoop chooses to be laser-focused and all the benefits that come with that.
Video credit: Ayman Al-Abdullah on X.
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Image credit: Dalle-3
