Playing the Long Consulting Game

Here’s something to be very mindful of as you build your consulting business.
If you’re an independent consultant or own a small firm, you’re probably used to measuring success in terms of how much money you make, i.e. profit.

The days can fly by fast as you manage the feast and famine cycle, as most consultants do.

It can be exhausting but you’re adept at wearing multiple hats.

You hunt for new clients and deliver client projects…all with an eye on short-term profit.

But here’s the thing…

When you own a business, you’re building an asset, not a P&L statement.

You should be more concerned about your balance sheet and how you use your business to build equity.

Now if you’re using consulting as a short-term, stop-gap measure in your career then it’s completely understandable.

But if you’re interested in building a solid balance sheet, you need a long-term perspective.

Here’s what you can do to start:

✅ PLAN – your goals, specialization, message and client acquisition approach
✅ BUILD new, core growth capabilities you’re weak in (typically sales & marketing)
✅ HIRE a team and create systems to remove yourself from non-essential work

These aren’t one-time activities. They’re ongoing and integral to asset-building.

Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.

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