What does last week’s Microsoft / CrowdStrike outage have to do with sales and growing your consulting business? Read now 👇
A faulty Crowdstrike update affected millions of Windows PCs on July 19, causing a global IT outage and widespread panic.
Hospitals postponed procedures, airports grounded flights and financial markets went into a tizzy.
Though the problem was eventually fixed, you can’t help wonder what executives and business owners are thinking.
“What if I lose critical customer data?”
“How are we securing ourselves so this never happens again?”
“What if something like this happens again and breaks my company?”
I’m 100% certain that as a result of July 19, more business across the world are taking steps to mitigate future risks and ensure security of their systems and operations.
My point is:
July 19 prompted executives to WANT to change NOW.
It created urgency.
Without buyers believing they need to change now, there is no sale possible.
Now, does this mean that without an extreme event such as the one last week, buyers won’t act with a sense of urgency?
No. There are many circumstances that prompt buyers to look for solutions fast. As sellers of consulting services, it’s our job to find opportunities by knowing our market well and what makes them buy now.
Check out the video below for a few examples 👇
—
🌟 P.S. – If you find yourself distracted while trying to grow your consulting business, join me for a virtual training, “How to Grow Your Consulting Business Step-by-step” on Thursday, July 25 @ 12pm Eastern / 9am Pacific on Zoom. Register here: https://lnkd.in/gxvFBqJ8
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
