⭐ Reminder for Consulting Founders
This may not apply to everyone, but it’s worth considering:
🌟 Build a Vertical Market Position
What if you focused your consulting business on a specific industry or segment?
Think Biotech firms, construction companies, Fintech startups, or any well-defined vertical. It’s not a leap – it’s a strategy. And it might be exactly what you need to stand out and scale your consulting business.
Here’s why it matters and how it could work for you:
👉 What Is a Vertical Market Position?
It’s a focused offering tailored to the needs of a specific industry. You take your expertise and package it for a particular segment.
Big consulting firms call these industry-focused solutions. Why? Because they know it’s irresistible to B2B buyers.
👉 Why Consider It?
It’s a powerful way to:
– Build differentiation: By focusing on a specific vertical, you become the go-to expert.
– Gain competitive advantage: You’re no longer competing on generic services – you’re competing on relevance and expertise.
– Increase profitability: Specialization often commands higher fees because your solutions feel tailor-made for your clients.
👉 Why Is It Important?
Every B2B consulting buyer asks themselves:
❓ “Has this consultant done this before? Have they worked with a business like ours?”
A vertical market position answers that question with a resounding Yes. It gives buyers confidence that you understand their challenges and can deliver results.
👉 Why It’s Likely to Work
Even if you target a small niche, you can reach hundreds if not thousands of potential clients.
Why?
Remote and hybrid work make geography irrelevant for most consulting businesses.B2B buyers are increasingly looking for specialized expertise, even if it’s outside their local market.
👉 Why You Don’t Need to Worry About “Shrinking Your Potential Market”
Here’s the best part: you’re not committing forever.
Think of it as a test. You don’t need to overhaul your website or marketing. All you need is:
– A compelling offer tailored to your chosen vertical.
– A focused outreach campaign to test its traction.
It’s low-risk and high-reward.
❓ So, Will You Consider a Vertical-Focused Solution?
Building a vertical market position isn’t about limiting your options. It’s about expanding opportunities in a targeted way.
B2B buyers don’t just want solutions – they want solutions built for THEM.
Will you take the leap and craft an offering for a specific vertical? It could be the key to standing out, growing faster, and building a more profitable consulting business.
✍ Let me know in the comments – will going vertical make sense for your business?
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
