Ask a consulting founder about the potential of their current offering.
They’ll say
“huge.” “Massive opportunity.” “We’ve barely scratched the surface.”
Then ask them to design a go-to-market strategy. Watch what happens.
Within twenty minutes, they’re talking about adding a new service line.
I’ve seen this pattern more times than I can count. The “belief” they hold and the actual behaviour don’t match. And that gap is worth looking into.
Because if the opportunity really is as big as they say – why isn’t the answer to go deeper into it?
McKinsey’s 2024 B2B Pulse Survey found that 39% of B2B buyers are now comfortable spending $500,000 or more through remote or self-service channels, up from 28% in 2022. This number will likely grow.
This means that more and more buyers are realizing they don’t need you to be local, or to have met you in person. To buy from you, they need a clear offer and evidence you can deliver.
The market is more open than most founders allow themselves to believe.
I don’t know your specific business. But here’s an observation worth considering: if your current offering is already selling and you’ve called the opportunity big – going deeper into it is probably the answer to your growth challenge.
Not adding more services.
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Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
