Why Marketing is Hard for Consultants (and What to Do About it)

Why is marketing so hard for many consulting business owners?

I see two main reasons.

🔴 1. Many consultants execute different types of projects for different types of clients.

When your business is driven mainly by referrals and introductions, you can convince yourself do whatever clients want…

…even if it’s outside of your core expertise.

When the $$ starts rolling in, it’s hard to say, “No Thanks”.

But the problem here is that it leaves you wondering who you are…and to whom.

And how can you build and execute a marketing plan when you can’t decide who you are and to whom?

🔴 2. Most consultants can’t find the time for consistent prospecting

When you’re dealing with client deadlines, prospecting goes out the window.

Since you don’t know what prospecting approaches work, you dabble in a few and give up when you don’t see results.

Or if you’re lucky you get a referral or an introduction, land another random project and start the whole cycle again.

⬆️ ⬆️ 🎯 I know this is true because…I’ve lived through it as a consultant.

It’s extremely frustrating when you know you have so much to contribute but can’t do it because you’re just all over the place.

If this is you, then here’s a broad outline of what you must do:

✅ Decide what you wish to focus on – pick a lane
✅ Design ONE service offering
✅ Be intentional about learning how to market professional services
✅ Carve out one day a week for prospecting
✅ Show up

This is what worked for me when I found myself in the classic consultant’s trap. I’m sure it will for you, too.

Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.

Image credit: Sandhata