Thereโs no shortage of marketing tactics to land new clients. But hereโs what Iโve seen working really well lately. ๐
๐ฅ ๐ญ. ๐ฅ๐๐๐๐ฅ๐ฅ๐๐๐ฆ & ๐ช๐๐ฅ๐ ๐๐ก๐ง๐ฅ๐ข๐ฆ: The oldest tactic in the book. Very successful consulting businesses have been built using this tactic and it still holds good today. Word of mouth is as powerful as ever. Tap into the networks of your former clients, current clients, peers, colleagues, referral-based clubs or other sources to land new conversations with serious decision-makers.
โญ ๐ฃ๐ฟ๐ผ ๐๐ถ๐ฝ: Use Sales Navigator to find paths to your ideal clients via your referral network. To learn how, let me know below and Iโll send you detailed training.
๐ฅ ๐ฎ. ๐ง๐๐ข๐จ๐๐๐ง-๐ฃ๐ฅ๐ข๐ฉ๐ข๐๐๐ก๐ ๐๐ข๐ก๐ง๐๐ก๐ง: Content alone is simply table stakes. Everyone does it. What works is having a distinct point of view, taking on established industry norms and proposing new solutions that are relevant to your audience today. People who come knocking on your door as a result of your content (social posts, podcasts, newsletter, etc.) are the best leads you can get.
โญ ๐ฃ๐ฟ๐ผ ๐๐ถ๐ฝ: Focus on teaching, consulting frameworks, mindset and social proof to get the biggest bang for your buck when it comes to content. For more training on this, drop a comment below and Iโll send it to you.
๐ฅ ๐ฏ. ๐๐ข๐ ๐ ๐จ๐ก๐๐ง๐ฌ-๐๐จ๐๐๐๐๐ก๐: Content will have your audience to stop and pay attention, but the community will have them coming back to you. The quality of your sales opportunities are directly proportional to how helpful you are and the trust you build with your community.
โญ ๐ฃ๐ฟ๐ผ ๐๐ถ๐ฝ: In the early days, communities are built one person at a time. Donโt hesitate to reach out to people in your network and invite them personally to join your group or community.
Interested in learning how to build a community for your B2B consulting business? Let me know below – if thereโs enough interest Iโll put together a new training.
๐ฅ ๐ฐ. ๐ฆ๐๐ข๐ฅ๐ง-๐๐ข๐ฅ๐ ๐๐ง ๐๐๐๐ฅ๐ก๐๐ก๐ ๐๐ฉ๐๐ก๐ง๐ฆ: Short workshops or 2 or 3-day events with a focused outcome are great to bring a group of executives together for learning and bonding. In the process, you get to deliver a result so they get a taste of what you can do for their organizations. Itโs a great way to position yourself for bigger engagements.
โญ ๐ฃ๐ฟ๐ผ ๐๐ถ๐ฝ: Design your events so they become the first part of a larger transformation. You can then pick up the conversation with interested participants on taking the next steps to complete the transformation.
Interested in learning how to create short events for your B2B consulting business? Let me know below – if thereโs enough interest Iโll put together a new training.
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Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: openai Dall-e
