If you’d like to consistently land dream clients, here’s what you need:
An efficient sales & marketing process.
Here are the broad elements of an efficient sales and marketing process for an independent consultant or boutique firm.
📢 A deep understanding of the problem you choose to solve
📢 Zoning in on who your buyer is, their challenges, motivations and goals
📢 A specific consulting offer
📢 A clear message
📢 ONE core promotion channel
📢 A system to convert prospects to paying clients
📢 Consider action, feedback and more action
Like I said, it’s a process. I suggest revisiting it every 3-4 months so you stay relevant and on a target.
And when you do it right, you can not only land dream clients, but also
✅ Earn higher fees
✅ Increase your free cash flow (cash left over after expenses)
✅ Have the freedom to work only on the problems you love to solve while refusing work that doesn’t appeal to you
✅ Be more confident and relaxed, never having to worry about where your next client will come from
Invest in yourselves and learn to promote and sell what you create.
You won’t regret it.
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Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.
Image credit: Hendrik Jan Wolter on artnet
