90% of my clients didn’t want the thing that would actually fix their business.
Years ago I ran a digital marketing agency. Clients wanted more tactics. Which channel. Organic or paid. What content to post.
I kept telling them the real problem was strategy. They’d already picked a market, value proposition and a message, and none of them was working. But changing those things felt harder than buying another tool or running a new campaign, so most of them didn’t want to hear it. It was really frustrating.
I built Consulting Leap on that lesson. No client starts without strategy first. No exceptions.
Now I see the same thing with AI.
Many founders think the answer is more AI tools. More automation. More outreach playbooks running in the background.
I use AI every day. I’m not against it. But:
– Can it truly articulate the market problem you’re solving?
– Can it define your market position?
– Can it decide who your ideal client actually is, or explain why they should choose you over the obvious alternative?
That’s still strategy. It was ten years ago. It still is now.
AI speeds up execution, it doesn’t decide strategy.
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