Book recommendation for consulting business owners.
Here’s why Founder Brand by Dave Gerhardt can help you.
If you’ve been following my content for a while, you know how much I root for consulting business owners and encourage them to learn how to market their business.
Consulting business owners are notorious for relying on referrals for new business and/or outsourcing to a commissioned sales person or agency too soon.
Not learning how to market your business in the early days can be costly: you’ll likely lost out on potential opportunities and revenue. The sad thing is, you’ll never know what you missed.
In order to attract opportunities that are right for your business, it’s super important to take the time to learn how to tell your story and build your brand.
Here’s a quote from the book:
“The importance of storytelling for a founder building a brand cannot be overstated. In our noisy, busy, technological world, humans are spending more time with screens than with humans, and a story is a way to connect with other people, albeit virtually, at a deep, almost primal, emotional level. It’s the quickest and easiest way to build relationships with a large audience and to therefore have them feel empowered and connected to you and your brand.”
Start your storytelling and brand-building journey as soon as possible. Your business will be better for it.
Check out the book on Amazon and give it a read over the weekend.
—
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Lifehack
