Content creation and distribution strategy for busy business consultants ๐๐ฝ
Most consultants I meet agree that creating relevant and useful content can help build their reputation, which can lead to sales.
The problem is, where do you find the time to create and distribute content consistently, week after week?
Here’s an approach that works:
๐ญ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ผ๐ป๐ด-๐ณ๐ผ๐ฟ๐บ, “๐๐ป๐ฐ๐ต๐ผ๐ฟ” ๐๐ผ๐ป๐๐ฒ๐ป๐.
Commit to at least one of these: an ongoing podcast, webinar series, virtual training/workshop series, etc. Block half a day a week to create and record them. Aim for 30-60 mins per episode/event.
Pack each event with useful information relating to burning questions your clients and prospects ask you.
๐ฎ. ๐ง๐๐ฟ๐ป ๐ฌ๐ผ๐๐ฟ ๐๐ป๐ฐ๐ต๐ผ๐ฟ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ถ๐ป๐๐ผ ๐ ๐ถ๐ฐ๐ฟ๐ผ ๐๐ผ๐ป๐๐ฒ๐ป๐.
Hire a podcast editor (or a video editor) to create short clips (1-10 mins) of your anchor content to post in your social channels 3-5 times a week.
Use ideas from your anchor content to write text posts, create image posts and other types of micro content.
60 mins of anchor content can feed your micro content needs from a few weeks to a few months, depending on how creative you are.
๐ฏ. ๐๐ถ๐๐๐ฒ๐ป, ๐๐ป๐ด๐ฎ๐ด๐ฒ ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐
If your content is relevant and useful to your followers, you’ll get engagement. This usually needs momentum, so posting consistently is important.
Listen to what’s being said in the comments, engage back and glean new ideas to feed your anchor content.
Rinse and repeat.
Note: The success of this approach depends on the market need you’re addressing and the quality of your followers (i.e. are they potential buyers/influencers?). So make sure you constantly add relevant people to your network.
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Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.
Image credit: Iris Rotker
