Most consultants pick their marketing channels the wrong way.
They chase what’s trending – LinkedIn posts, webinars, podcasts, speaking gigs, newsletters, cold outreach…
…without asking: Is this even a fit for me?
The problem?
When you pick a channel that doesn’t match your natural strengths:
❌ You struggle to show up consistently.
❌ You sound flat and forced.
❌ You lose energy fast.
❌ And you quit before you get any real results.
It reminded me of something Naval Ravikant once said (paraphrasing): your business should match your skills, your curiosity, your personality. Otherwise you’ll find it draining.
He calls it founder-market fit.
I think the same idea applies to marketing and prospecting too.
The solution?
Choose your channels based on founder fit – not FOMO.
Beyond the obvious (where your ideal buyers are, how easy it is to access them, etc.),
I think a useful way to choose is to ask:
🎯 Does this channel energize me or drain me?
🎯 Can I stick with it for a year, even if results are slow?
🎯 Does it match how I naturally communicate – speaking, writing, creating?
🎯 Am I curious enough to keep getting better at it?
Today, you don’t need permission to build an audience.
You need alignment.
Founder fit isn’t just for startups. It’s for marketing too.
✍ What’s one channel that feels like a natural fit for you right now? Would love to hear 👇
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