Canada has slipped into a technical recession. The “R” word is back.
If you’ve followed my content for a while, you’ll know I don’t believe recessions are automatically bad news for independent consultants and boutique firms.
I’m not a blind optimist. I’m a realist.
A technical recession doesn’t mean every company stops spending. There are always businesses still investing and moving forward.
And most consultants don’t need hundreds of clients. We need a handful of good ones.
That said, economic headlines do influence buyers.
They create uncertainty. Deals take longer. More stakeholders get involved. Spending faces greater scrutiny. Some buyers choose to wait rather than act.
Which is why messaging matters.
Most consultants communicate the same way regardless of what’s happening in the market.
That’s a mistake.
The consultants who understand how buyer priorities shift during different economic cycles are usually the ones who stay relevant and continue winning work.
I’ve put together a carousel that shows how to adapt your messaging when market conditions change.
Take a look below.
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