โญ Insights from the Consulting Demand Generation Summit:
Last week I invited 16 speakers to talk about all things demand generation, specifically forย b2bย consultants. Here are a few quotes and insights. I’ll be sharing more in upcoming posts. ๐
๐ฅ โ๐ช๐ต๐ฒ๐ป ๐๐ฒ ๐๐ฎ๐น๐ธ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ป๐ณ๐ฎ๐ถ๐ฟ ๐ฎ๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ๐, ๐๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ฎ๐น๐ธ๐ถ๐ป๐ด ๐ฎ๐ฏ๐ผ๐๐ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐๐ฒ ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ๐ ๐๐ต๐ฎ๐ ๐๐ถ๐ป ๐๐ผ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ต๐ฎ๐ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ๐ ๐ฐ๐ฎ๐ปโ๐ ๐บ๐ฎ๐๐ฐ๐ต.โ –ย Stu Heinecke
Stu used his experience as a cartoonist to add humour to his sales campaigns. It worked so well that he ended up writing a book about it. The book opened doors to many new collaborations with others.
His unique take on sales, the book and collaborations all combine to create an unfair advantage and a distinctness that simply canโt be matched by competitors.
Whatโs your unfair advantage?
๐ฅ โ๐ฆ๐น๐ผ๐ ๐ฑ๐ผ๐๐ป ๐๐ผ๐๐ฟ ๐ผ๐๐๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐๐ผ ๐๐ฝ๐ฒ๐ฒ๐ฑ ๐๐ฝ ๐๐ผ๐๐ฟ ๐ผ๐๐๐ฐ๐ผ๐บ๐ฒโ –ย Brynne Tillman
Invest in building relationships with potential buyers by showing up as a resource. Share resources that may be of value to them.
If youโre going to bombard them with messages inviting them to a sales call, youโre simply not building rapport and will end up killing any chances of working together.
How do you show up as a resource for your potential buyers?
๐ฅ โ๐ง๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ป๐ผ ๐น๐ถ๐บ๐ถ๐ ๐๐ผ ๐ต๐ผ๐ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐๐ฒ ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ฏ๐ฒโฆโ –ย John Espirian
LinkedIn’s algorithm has reportedly limited our contentโs reach, but thereโs no limit to how responsive YOU are.
There’s no limit to:
โข Optimizing your profile to get more people to find you
โข Creating more relevant content
โข Having more conversations in public (comments) and via direct messages
Focus on what you can control and not on things you canโt, such as LinkedInโs algorithm.
How are you being more responsive onย linkedin?
โ
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit:ย Art Abyss Alpha Coders
