⭐ Insights from the Consulting Demand Generation Summit:
Last week I invited 16 speakers to talk about all things demand generation, specifically for b2b consultants. Here are a few quotes and insights. I’ll be sharing more in upcoming posts. 👇
🔥 “𝗪𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘂𝗻𝗳𝗮𝗶𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀, 𝘄𝗲 𝗮𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝘃𝗲 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻 𝘆𝗼𝘂 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗰𝗮𝗻’𝘁 𝗺𝗮𝘁𝗰𝗵.” – Stu Heinecke
Stu used his experience as a cartoonist to add humour to his sales campaigns. It worked so well that he ended up writing a book about it. The book opened doors to many new collaborations with others.
His unique take on sales, the book and collaborations all combine to create an unfair advantage and a distinctness that simply can’t be matched by competitors.
What’s your unfair advantage?
🔥 “𝗦𝗹𝗼𝘄 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝘀𝗽𝗲𝗲𝗱 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲” – Brynne Tillman
Invest in building relationships with potential buyers by showing up as a resource. Share resources that may be of value to them.
If you’re going to bombard them with messages inviting them to a sales call, you’re simply not building rapport and will end up killing any chances of working together.
How do you show up as a resource for your potential buyers?
🔥 “𝗧𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝗹𝗶𝗺𝗶𝘁 𝘁𝗼 𝗵𝗼𝘄 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗲…” – John Espirian
LinkedIn’s algorithm has reportedly limited our content’s reach, but there’s no limit to how responsive YOU are.
There’s no limit to:
• Optimizing your profile to get more people to find you
• Creating more relevant content
• Having more conversations in public (comments) and via direct messages
Focus on what you can control and not on things you can’t, such as LinkedIn’s algorithm.
How are you being more responsive on linkedin?
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Art Abyss Alpha Coders