Technical Expertise vs. Sales Skills

What’s more important for consulting business founders – technical expertise or sales skills?

Your technical ability allows you to deliver better projects, achieve great results, and even learn and grow through your client engagements.

On the other hand, your sales skills give you the ability to build new business, find better clients, position your value, and ultimately grow your consulting firm.

Both are undeniably important, but here’s the real question: which one matters more when it comes to building a successful consulting business?

Curious? Watch the video to find out. What’s your guess? 👇 🤔

Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.

Image credit: Dalle-3