Seth Godin said this many years ago and I’ve never forgotten it. One of the most reliable competitive advantages (or moat) a business can have is…
…a worldview (or point of view) that resonates with their audience.
When I speak with consulting founders, they almost always have a strong POV about their business, market, domain.
But they’re too busy, too shy or simply put off getting out there and expressing themselves (for fear of being judged).
Something to think about: Your competitors are out there building an audience.
The noise out there is only getting louder. Your potential clients are distracted and hit with tons of messages.
Building a defensible, sustainable business with high enterprise value is going to be harder than it should if you don’t carve out time and communicate your unique POV week after week.
This is part of a consulting founder’s role and can’t be outsourced (at least in the early days).
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