The Enemy of Growth for Consultants: D________
Most consultant don’t struggle to grow their business because they lack expertise.
They struggle because they’re distracted.
I’m not talking about good distraction – family, health, client delivery work.
But by the bad kind.
❌ Updating their website on their own (again).
❌ Designing and tweaking a PowerPoint deck for the hundredth time.
❌ Manually entering data instead of automating.
❌ Rewriting their service descriptions instead of selling them.
❌ Tinkering with CRM settings instead of talking to prospects.
❌ Paying too much attention to competitors instead of customers.
❌ Sitting in endless webinars but never implementing what they learn.
❌ Reading business books back-to-back but never trying anything new.
❌ Overanalyzing marketing strategies instead of executing one consistently.
❌ Obsessing over new tools instead of mastering the basics of sales.
❌ Chasing certifications that won’t move the needle on revenue.
These tasks feel productive, but they’re just expensive procrastination.
They keep you busy while your pipeline dries up.
You’re working hard, but not on the right things to grow.
So swap the bad distractions for something better:
✅ Talking to your market and uncovering what they actually need
✅ Crafting offers that make buying from you a no-brainer
✅ Leveraging your network for warm introductions
✅ Reaching out to prospects with a purpose, not a pitch
✅ Having consultative conversations that create demand
✅ Educating your market with sharp, unique insights
✅ Building a second line that can sell and market, so you’re not doing it all
You don’t need another LinkedIn post telling you how important sales is.
You need to stop distracting yourself from doing it.
Because if you can’t sell, you’re not just limiting your revenue – you’re limiting the impact your expertise could have on yourself, your business and those who need it most.
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
