Differentiation isn’t about flashy gimmicks – it’s about strategy. In this video, I share the core of what sets you apart:
Honing in on your expertise, targeting the markets you know well, and addressing unmet needs.
⭐ EXPERTISE: Identify the unique skills you bring to the table. Whether you’re an expert in Mergers & Acquisitions, Consumer Behaviour, Public Speaking or something else – define what you do best. Your deep knowledge and ability to get results for clients are your most valuable assets.
⭐ MARKETS YOU KNOW WELL: Focus on the industries where you have firsthand insight. For example, if you understand the healthcare sector inside out or have a knack for retail trends, let that guide your positioning. You don’t always have to pick one specific industry – it can be a handful, but ensure you know their unique pains and speak their language. B2B buyers love to ask, “Have you helped companies like us before?”. If you have, it puts you at a massive advantage over everyone competing for the same business.
⭐ UNMET NEEDS: Look for gaps that others overlook. It might be the need for niche consulting in emerging tech or tailored solutions in a saturated market – finding that gap is the key to creating true value. What are buyers fed up of experiencing over and over again? What have they tried, know won’t work or want to avoid?
Starting broad is okay, but as you grow, narrow your focus. True differentiation comes from deep specialization based on these three parameters – not from fancy videos or flashy graphics.
Watch the video for more insights on building a powerful value proposition that will set you apart in the market. 👇
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
