Why Your Experience Often Fails You

Consulting business ownerโ€ฆ

Consider this:

โ€œ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐˜† ๐—ถ๐˜๐˜€๐—ฒ๐—น๐—ณ ๐˜๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ป๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ดโ€ฆ๐—ช๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ๐—ผ๐—ฟ๐˜†, ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ต๐—ฎ๐˜€ ๐—ป๐—ผ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด. ๐—ช๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ๐—ผ๐—ฟ๐˜†, ๐—ผ๐—ป๐—ฒ ๐—ต๐—ฎ๐˜€ ๐—ป๐—ผ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ ๐—ฎ๐˜€๐—ธ. ๐—›๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ๐—ผ๐—ฟ๐˜†, ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ป๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด.โ€

– ๐™’๐™ž๐™ก๐™ก๐™ž๐™–๐™ข ๐™€๐™™๐™ฌ๐™–๐™ง๐™™๐™จ ๐˜ฟ๐™š๐™ข๐™ž๐™ฃ๐™œ, ๐™Ž๐™ฉ๐™–๐™ฉ๐™ž๐™จ๐™ฉ๐™ž๐™˜๐™ž๐™–๐™ฃ ๐™–๐™ฃ๐™™ ๐˜ฝ๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐˜พ๐™ค๐™ฃ๐™จ๐™ช๐™ก๐™ฉ๐™–๐™ฃ๐™ฉ 

As an effective business consultant, you rely on your technical knowledge and expertise to deliver results for your clients.

Youโ€™d agree that your experience helps you deliver even better results but only when combined with your technical knowledge and expertise.

But let me ask you thisโ€ฆ

How would you rate your technical knowledge and expertise of marketing and sales as disciplines?

For if youโ€™re interested in growing your consulting business you must know how marketing and sales work.

If you rely too much what youโ€™ve done before to grow your business (a.k.a. your experience alone) without treating marketing and sales as disciplinesโ€ฆ

โ€ฆyou may miss out on crucial opportunities to grow your business.

Business and markets are dynamic. Things keep changing all the time, so your marketing and sales approaches should too.

But if you donโ€™t know how they work, how can you be sure of making the right decisions?

Even if you hire the best people to lead marketing and sales, the big decisions all come down to you.

The bottom line: If you’re interested in growing your business, invest in educating yourself about sales and marketing.

โ€”

Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.

Image credit: Fine Art America