“Salesforce and other major corporations [have said to me], ‘We want to use AI the way you use AI.’”
David Brock’s approach to AI is notably different from how it is commonly discussed. He does not use AI to manage his calendar, clean up his inbox, or automate high-volume outbound activity. His focus is not on efficiency theater or replacing human judgment with automation.
He uses AI to think better.
Specifically, he uses it to challenge assumptions, explore ideas more rigorously, and help his clients see problems and opportunities from new angles. The goal is not speed for its own sake, but better thinking that leads to better decisions and, ultimately, better outcomes.
This distinction matters more than most people realize.
Some consultants and consulting firms are already using AI in this way. They are not making loud claims about transformation or replacing core skills. Instead, they are quietly improving how they frame problems, test ideas, and develop insights. The gains may appear small on a daily basis, but over time they compound in meaningful ways.
If you want to stay current with the right way to use AI in a consulting context, there are two practical paths worth considering.
👉 First, read Is Good Enough, Good Enough by David Brock. In the book, David shares his perspective on sales excellence and innovation, along with access to AI tools his firm has developed. It also provides insight into how AI fits into serious consulting work, not as a shortcut, but as a thinking partner.
👉 Second, join me live this Thursday (Jan 29 at 12pm Eastern). I will walk through how I am using AI to turn existing consulting IP into practical tools. The focus is not on automating lead generation or increasing activity, but on using what you already know to build a stronger, more differentiated consulting business.
Details are below. Register if this aligns with where you are right now.
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Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
