Every time I check my phone, it feels like the world has shifted again.
Another major conflict. The Strait of Hormuz is closed to tankers. Oil is past $100 a barrel. Markets are sliding. More uncertainty.
It feels like we’ve been living in permanent “wait and see” mode.
Already, there’s news of companies pulling back. Hiring freezes. Investments on hold. And the headlines are doing what headlines do – making it all sound like the end of everything.
Here’s what history tells us though.
When the 2008 financial crisis hit, Walmart didn’t pause. Lego didn’t pause. Netflix didn’t pause. Amazon didn’t pause. Some of the world’s most recognisable companies had their best years while everyone else seemed frozen.
Not every organisation suffers when the world is uncertain. Some use it to invest further.
If you’re an independent consultant or run a boutique firm, the demand for what you do doesn’t disappear in turbulent times. In many cases it increases. Organisations large and small need outside expertise precisely when the ground is shifting.
The question is whether they know you exist.
Every period of uncertainty sorts consultants into two groups. One waits. The other keeps going – staying visible, farming relationships, opening new conversations with potential buyers.
By the time things settle, the second group has a full pipeline. The first is starting from scratch.
The world may not stop being uncertain. Your pipeline building doesn’t have to either.
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