Most consultants say their biggest challenge is how to communicate their value. Here’s the solution:
Go deeper, not wider.
Consultants like to hedge their bets. They take on any client that comes their way because they don’t have a steady pipeline. But this does one major thing: it wrecks their messaging.
How can you possibly have a clear message when you do 10 different things for 10 different types of clients?
I know I’ve said this a hundred times before and it’s almost become trite, but I’ll repeat it because most consultants still don’t get it:
Specialize.
🎯 What is your core expertise?
🎯 Who specifically is your ideal client?
🎯 What urgent problem do you solve for them?
If you don’t go deep, you’ll never clarify your value. Your message will be lost in a sea of sameness.
The clearer your positioning, the easier it is to attract clients.
✍ Are you going deep enough? Drop a comment below. What do you specialize in?
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: Dalle-3
