đź“• MINI LESSON: How to Create a Niche Consulting Offer [Learn exactly how I did it].
Niching down can be frustrating because it can feel limiting (“I don’t want to pigeon-hole myself” is a statement I hear often from consultants).
But niching down can be extremely valuable. You can still land high 5-fig and even 6-fig deals when you niche down.
For 10 years I ran a consulting business focusing on strategic planning for the Academia segment. Niching down helped me:
👉 Listen more to my primary customer, so I understood them better (a competitive advantage).
👉 Increase my domain knowledge
👉 Build a sharp value proposition and message
👉 Build a business that was capital efficient (every investment was strategic and thereby, profitable)
If you’d like to learn how I did it so you can apply the principles in your business, check out the video below.
—
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: DALL·E 3
