Christopher Columbus set out for India. He landed in the West Indies.
He was looking for something else entirely.
When I started my strategic planning firm, I had a clear vision of where I was going. The market had other ideas.
The clients who showed up, the problems they actually needed solved, the direction the work kept pulling me – none of it matched the original plan.
I had two choices. Keep forcing the business toward the vision in my head, or follow the signals the market was actually giving me.
I followed the signals. The business grew.
In this video, I share that story – and why the most important growth skill a consulting founder can develop isn’t strategy.
It’s knowing how to read where the market is actually taking you.
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Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
