The Battle of Midway (and what consultants can learn from it)
What can consultants learn from the events preceding the famous WWII Battle of Midway? In May 1942, during the Battle of the Coral Sea, Japan
What can consultants learn from the events preceding the famous WWII Battle of Midway? In May 1942, during the Battle of the Coral Sea, Japan
“I’ve got authority and I’ve got leads. But I’m not landing $50k consulting projects at the same pace as $15-20k projects. Could you shed some
How do you find and solve costly problems? The costlier the problem, the more your client will pay to solve the problem.
How do you go from offering customized engagements for each client to more standardized offerings? Nothing wrong with customized engagements, but closing sales can become
Should you be a generalist or a specialist consultant? Answer below 👇
Consultant, how do you get a new prospective client to trust you, an outsider, to deliver big results for them? Sure, your thought leadership content,
Consultant, how do you get prospective buyers to become curious about your service offerings? Curiosity is one of the most powerful intrinsic motivations.
If you’re in the midst of creating consulting offerings and/or researching your market, Frank Zappa’s advice will come in handy. Zappa was one of the
Consultant, Ever feel you leave too much money on the table and wonder how to increase your fees? If yes, here’s one way to do it. Let me
The bigger your client, the more costly their problems are likely to be and the more they’ll be willing to pay to have those problems