“We’re Trusted Advisors. We Don’t Sell.”
Refusing to own the entire sales process because you are a “trusted advisor” is how consulting firms quietly bleed out. I like the term “trusted
Refusing to own the entire sales process because you are a “trusted advisor” is how consulting firms quietly bleed out. I like the term “trusted
I was listening to a recent podcast episode where Dan Sullivan and Joe Polish talked about sales. Joe brought up Dan’s definition of sales, “Selling
Consulting founders don’t avoid sales because they’re too busy. The real reason is… …they avoid it because they don’t want to feel rejected. They’ll build
Good consultants generate leads. Great consultants detect triggers. 🔍 Because without a reason to buy, nobody buys. Here’s how to find real-world signals that point
Most consultants pick their marketing channels the wrong way. They chase what’s trending – LinkedIn posts, webinars, podcasts, speaking gigs, newsletters, cold outreach… …without asking:
Use this ChatGPT Deep Research prompt to identify buying signals from consulting buyers 👇 In yesterday’s post I wrote about identifying buying signals and triggers
When you do the math, subcontracting and direct sales cost your consulting business about the same – but there’s one other key difference. I did
I’ve always relied on referrals and strategic content to land consulting clients. But I wanted to see what’s possible through cold outreach — especially when
There are two types of consultants. Implementors and Transformation Partners. Here’s the difference: Implementers go from project to project. They execute tasks that others have
Here’s what the US govt said in a letter to consulting firms including Accenture, Booz Allen and Deloitte: In a letter to the ten highest-paid