Here’s a MAJOR driver of success for any business, let alone consulting businesses. 👇
In his book “The Star Principle”, Richard Koch, former consultant at BCG and partner at Bain & Co. makes a great point about individual brilliance vs. the momentum of markets.
Check out the highlighted sentences in the image below 👇 👇
Swimming upstream when momentum is against you is always going to be a difficult proposition, no matter how talented you are.
Choosing and serving the right market at the right time can do more for your business than most other decisions.
Since this was the topic of my recent video series, I invite you to check it out.
Have a look at my video series from last week on this blog – “How to Find High-value Market Segments”. Hope you find value in the videos!
—
Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.
Image credit: Mick Flodin
