How To Go From Generalist To Specialist
To scale your consulting business, specialization is key. Avoid spreading yourself too thin across multiple niches. Here’s a framework to choose your niche: Ask yourself
To scale your consulting business, specialization is key. Avoid spreading yourself too thin across multiple niches. Here’s a framework to choose your niche: Ask yourself
Consultant, are you bogged down by the curse of expertise? The curse of expertise is a cognitive bias that makes us assume everyone knows as
What does last week’s Microsoft / CrowdStrike outage have to do with sales and growing your consulting business? Read now 👇 A faulty Crowdstrike update
Consultant, what do you do when you receive adjacent opportunities from prospects outside of your chosen niche or market? For example, as a strategic planning
Consultants, are you giving away solutions in your discovery calls? 🛑 Here’s why that’s hurting you and what you should do instead. As consultants, we
Good read by Chip Cutter. You need a WSJ subscription for the full article but here are a few points I found interesting: 1. McKinsey
Consultants often say this: “If I land a meeting, I can close the sale.” Many consultants feel their big challenge is landing new meetings. Closing
Consultants, especially early-stage ones, often focus on solving small problems, filling in for executives, or providing short-term fixes. 🛠 This approach, while useful, limits the
Big consulting firms face massive disruption, creating a golden opportunity for independents and boutiques to rise. Here’s an excerpt from a recent Financial Times article
“Yes we have a problem but we’re not hiring a consultant. We’ll do this ourselves”. In consulting, your biggest competitor often isn’t another consultant, but