How to Position Consulting Services as an Investment (and Not a Cost)
Early in my consulting career, I had the opportunity to pitch my services to academic researchers at public universities. My initial pitch was this: “I
Early in my consulting career, I had the opportunity to pitch my services to academic researchers at public universities. My initial pitch was this: “I
The world is full of marketers telling you how important storytelling is for your business. But what does that actually mean? 🤔
Consultant, Are you posting content but not getting results (qualified leads/opportunities)? Feel it doesn’t work? If yes, consider fixing one or more of these:
Consultant, How do you ensure you attract ideal, high-paying clients to your business? One crucial piece of the puzzle is to nail your message.
One seemingly tiny communication mistake cost me a consulting client back in the day. The conversation started well and he told me about his business.
Consultant, create a POTENT marketing message using these two ingredients. In your messaging and communication,
Consultant, here’s how you can fix your communication. A very wise man once said to me: “Money flows towards offers of perceived value”
Many new consultants suffer from what I call Acute Grocery Store Syndrome (A.G.S.S) They list 10 different services they can perform for clients. From marketing
Consultant, here’s one way to fix your cash flow problems. Many of us are figuring out how to adapt our businesses to a post-lockdown world.
As a business to business (B2B) consultant, do you find that your marketing messaging and communication don’t pack a punch? Do you lose potential clients